About Us
Our purpose is to inspire others to learn, connect, and grow through travel.
We want to take you on an adventure…
to show you our beautiful country and to connect you with the people and the wilderness that we love about Canada.
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Learn more about our Sustainability & Regenerative Tourism initiatives in our 2024 Impact Report.
Our Style
Our style of travel is simple… it’s a perfect mix of fun, light adventures in nature, inspiring encounters with the local culture, and a dose of wellness for your inner journey.
We love nothing more than guiding you on a memorable, one-of-a-kind experience through Western Canada. You can choose one of our pre-designed guided or self-guided tours, or explore how to customize an itinerary for your unique interests and budget.
We provide you with pre-trip resources to help prepare for the experience, and a post-trip loyalty program to stay connected and inspired once you’re back home.
Through immersive, educational programming, our goal is to inspire cultural understanding and connection, environmental awareness, and personal growth. If this sounds like your approach to travel, please get in touch and we’d love to chat.
Our Values
From the planning to delivery of our programs, we work collaboratively with communities to design experiences that are reflective of local culture and heritage, ensuring utmost respect and appreciation for customs, traditions and values. Through use of local guides, our programs support authentic engagement and cultural learning. We also work with industry and cultural experts to build robust educational materials and programming to further cultivate cultural understanding and respect. Our goal is to build meaningful partnerships with our hosts, to enhance both community wellbeing, and our traveller experience.
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From the planning through delivery of our programs, we work closely with local communities to design experiences that are reflective of their unique culture and heritage, ensuring utmost respect and appreciation for customs, traditions and values. By employing local guides, our tours support authentic engagement and cultural learning. We also work with industry and cultural experts to build robust educational materials and programming to further cultivate cultural understanding and respect. Our goal is to build meaningful partnerships with our hosts, to enhance both community wellbeing and our traveller experience.Â
We do everything we can to protect the lush, biodiverse landscapes and wildlife of Western Canada. This starts by ensuring all nature-based activities are done in partnership with local guides, and follow codes of conduct for wildlife and ecosystem interactions. We make use of active transportation like cycling and hiking whenever possible. We choose only accommodation and tour providers that align with our sustainability values, and are actively building partnerships with local conservation, science and research organizations working to protect our environment. Where we do create impact – through our vehicle and ferry usage primarily – we’re working to offset emissions with local, verified impact projects.
We designed our business around Canadian experiences to support our domestic tourism industry. Our programs are intentionally set in remote, rural areas of Canada (those who are open to our visits) in order to bring more economic benefit to these unique corners of our country. The majority of the revenue from our trips is kept local – we employ local guides throughout, stay at locally-owned hotels, enjoy local food and drink, and support other small businesses whenever we can. Our partnerships with industry associations and tourism boards are essential to ensure our programs are aligned with industry goals and are supporting verified businesses.
Read our 2024 Impact Report.
Our Values
Celebrate & Bridge Cultures
From the planning to delivery of our programs, we work collaboratively with communities to design experiences that are reflective of local culture and heritage, ensuring utmost respect and appreciation for customs, traditions and values. Through use of local guides, our programs support authentic engagement and cultural learning. We also work with industry and cultural experts to build robust educational materials and programming to further cultivate cultural understanding and respect. Our goal is to build meaningful partnerships with our hosts, to enhance both community wellbeing, and our traveller experience.
Live Well & leave No Trace
We do everything we can to protect the lush, biodiverse landscapes and wildlife of Western Canada. This starts by ensuring all nature-based activities are done in partnership with local guides, and follow codes of conduct for wildlife and ecosystem interactions. We make use of active transportation like cycling and hiking whenever possible. We choose only accommodation and tour providers that align with our sustainability values, and strive to build partnerships with local conservation, science and research organizations working to protect our environment. Where we do create impact – through our vehicle and ferry usage primarily – we’re working to offset emissions with local, verified impact projects.
Support Sustainable Development
We designed our business around Canadian experiences to support our domestic tourism industry. Our programs are intentionally set in remote, rural areas of Canada (those who are open to our visits) in order to bring more economic benefit to these unique corners of our country. The majority of the revenue from our trips is kept local – we employ local guides throughout, stay at locally-owned hotels and campgrounds, enjoy local food and drink, and support other small businesses whenever we can. Our partnerships with industry associations and tourism boards are essential to ensure our programs are aligned with industry goals and are supporting verified businesses.
Our Values
From the planning to delivery of our programs, we work collaboratively with communities to design experiences that are reflective of local culture and heritage, ensuring utmost respect and appreciation for customs, traditions and values. Through use of local guides, our programs support authentic engagement and cultural learning. We also work with industry and cultural experts to build robust educational materials and programming to further cultivate cultural understanding and respect. Our goal is to build meaningful partnerships with our hosts, to enhance both community wellbeing, and our traveller experience.
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We do everything we can to protect the lush, biodiverse landscapes and wildlife of Western Canada. This starts by ensuring all nature-based activities are done in partnership with local guides, and follow codes of conduct for wildlife and ecosystem interactions. We make use of active transportation like cycling and hiking whenever possible. We choose only accommodation and tour providers that align with our sustainability values, and strive to build partnerships with local conservation, science and research organizations working to protect our environment. Where we do create impact – through our vehicle and ferry usage primarily – we’re working to offset emissions with local, verified impact projects.
We designed our business around Canadian experiences to support our domestic tourism industry. Our programs are intentionally set in remote, rural areas of Canada (those who are open to our visits) in order to bring more economic benefit to these unique corners of our country. The majority of the revenue from our trips is kept local – we employ local guides throughout, stay at locally-owned hotels and campgrounds, enjoy local food and drink, and support other small businesses whenever we can. Our partnerships with industry associations and tourism boards are essential to ensure our programs are aligned with industry goals and are supporting verified businesses.
Meet the Team
Pam McGarel
Josh McGarel
Pam McGarel
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Josh McGarel
View Bio