From the planning through delivery of our programs, we work closely with local communities to design experiences that are reflective of their unique culture and heritage, ensuring utmost respect and appreciation for customs, traditions and values. By employing local guides, our tours support authentic engagement and cultural learning. We also work with industry and cultural experts to build robust educational materials and programming to further cultivate cultural understanding and respect. Our goal is to build meaningful partnerships with our hosts, to enhance both community wellbeing and our traveller experience. 

We do everything we can to protect the lush, biodiverse landscapes and wildlife of Western Canada. This starts by ensuring all nature-based activities are done in partnership with local guides, and follow codes of conduct for wildlife and ecosystem interactions. We make use of active transportation like cycling and hiking whenever possible. We choose only accommodation and tour providers that align with our sustainability values, and are actively building partnerships with local conservation, science and research organizations working to protect our environment. Where we do create impact – through our vehicle and ferry usage primarily – we’re working to offset emissions with local, verified impact projects.

We designed our business around Canadian experiences to support our domestic tourism industry. Our programs are intentionally set in remote, rural areas of Canada (those who are open to our visits) in order to bring more economic benefit to these unique corners of our country. The majority of the revenue from our trips is kept local – we employ local guides throughout, stay at locally-owned hotels, enjoy local food and drink, and support other small businesses whenever we can. Our partnerships with industry associations and tourism boards are essential to ensure our programs are aligned with industry goals and are supporting verified businesses.